Agent catalog
Shara has 20 departmental agents + Amadeus (the orchestrator) = 21 agents. Each one carries the name of a historical figure from management, business or science, split cleanly 5 + 5 + 5 + 5 across the plans. It isn’t a collection of loose chatbots: it’s one coordinated team that answers to a single person.
Amadeus, the orchestrator
Section titled “Amadeus, the orchestrator”Amadeus is the conductor and the only agent that talks directly to you. It’s available on every plan and runs on the Symphony tier, the most capable one, because its job is to understand the full request before distributing it. Think of it as an operations director: you explain what you need and it decides who does it, with what context and in what order. Its functions:
- Coordinates: receives the request, identifies which agents resolve it and delegates with just enough context, without leaking data from one agent to another.
- Synthesises: consolidates the results from several agents into a single response in your corporate tone.
- Watches: intercepts any deviation from your
IDENTITY.mdbefore giving anything back to you. - Escalates: opens an internal ticket or lets you know if the request falls outside the team’s scope.
Amadeus doesn’t act outside the app without connectors with delegated permissions, doesn’t reveal the real provider (it always returns the alias) and doesn’t edit your identity without a patch signed in the audit log.
How you talk to your team
Section titled “How you talk to your team”Shara has one simple communication rule: Amadeus is the only agent that talks to you directly. When you ask it for something, it breaks the task down, delegates to whichever specialists are needed and brings you back a single response. You don’t talk to Carnegie or Graham separately: you talk to Amadeus, and Amadeus talks to them for you.
There’s a nuance depending on who you are within the company:
- The CEO (or whoever has orchestrator permission) talks to Amadeus and has the full picture: they can ask for things that cross several departments at once.
- Each departmental employee talks to their own agent (the one for their area), not to Amadeus. A salesperson talks to Carnegie; the support lead, to Carlzon. It’s their direct point of contact for their day-to-day work.
- Coordination between agents always goes through Amadeus. If one department’s agent needs support from another, it escalates internally to Amadeus, which decides and distributes. There are never agents talking to each other behind your back.
A single point of contact per person: the CEO with Amadeus, each employee with the agent for their department. That way the AI team behaves like a real org chart, not like twenty open chat windows.
How they’re activated and hired
Section titled “How they’re activated and hired”There’s no need to install or configure each agent one by one. Agents come activated by default according to your plan: when you sign up for First you already have Amadeus and its five departmental agents available, and moving up a plan unlocks the next blocks automatically. The typical journey is:
- You choose a plan when creating the account. That plan determines which agents you have available (see the table below).
- You activate the company and define your corporate identity. From that moment, every agent works with your tone and your rules thanks to its
IDENTITY.md. - You assign employees to departments from the Team section. Each person is linked to the agent for their area and starts talking to it.
- You connect your tools (email, CRM, calendar, ERP) via OAuth. Each agent detects the active integrations and adds them to its capabilities with no extra configuration.
- You start delegating. The agents already know who you are, how you talk and what tools they have to work with.
The additional agents (below) are the only explicit purchase: they’re added from the billing section, one by one, from the Max plan up. Everything else unlocks just by changing plan.
The full catalog
Section titled “The full catalog”The 21 agents, their department, a sense of what each one does and the minimum plan they’re available on:
| Agent | Department | What it does | Minimum plan |
|---|---|---|---|
| Amadeus | Orchestrator | Coordinates the team and talks to you | All |
| Carlzon | Customer service | Tickets, triage and on-brand replies | First |
| Carnegie | Sales | Qualifies leads, proposals and follow-ups | First |
| Kotler | Marketing | Content, newsletters and editorial calendar | First |
| Graham | Finance | Invoicing, reconciliation and KPIs | First |
| Maslow | HR | Onboarding, internal communication and evaluation | First |
| Deming | Operations | Optimizes processes, cycle time and bottlenecks | Pro |
| Holmes | Legal | Contract reading and regulatory alerts | Pro |
| Rosling | Data analytics | Dashboards, KPIs and reports with narrative | Pro |
| Turing | IT and systems | Monitoring, access and technical documentation | Pro |
| Juran | Quality | Output QA, complaints Pareto and ISO 9001 | Pro |
| Porter | Strategy | Competitive analysis and positioning | Max |
| Brunel | Engineering | Technical specs and architecture | Max |
| Moore | Product | Feedback, prioritization and roadmap | Max |
| Bernays | Communication | Press releases and communication plan | Max |
| Schneier | Cybersecurity | Virtual CISO: policies, OWASP and runbooks | Max |
| Barnum | Events | Logistics and event communication | Additional |
| Curie | R&D | Technology watch and experiments | Additional |
| Shannon | Technical support | Helpdesk and knowledge base | Additional |
| Tracy | Projects / PMO | Milestones, deadlines and delay detection | Additional |
| Ohno | Procurement | Suppliers, budgets and orders | Additional |
Availability by plan
Section titled “Availability by plan”- First: Amadeus + 5 (Carlzon, Carnegie, Kotler, Graham, Maslow).
- Pro: everything in First + Deming, Holmes, Rosling, Turing, Juran.
- Max: everything in Pro + Porter, Brunel, Moore, Bernays, Schneier.
- Additional on Max (€99/month and 15M STU each): Barnum, Curie, Shannon, Tracy, Ohno.
- Concerto Local: all 20 departmental agents come included by default, at no extra charge for any of them, on your own infrastructure with the Concerto engine, 100% on-premise and with no cloud component.
The Max plan reaches 16 agents (Amadeus + 15) and can expand with the additional ones one by one; Concerto Local starts already with the full team of 21 (Amadeus + 20), with no need to hire anything extra. First and Pro can’t hire additional agents: that upgrade is reserved for Max. Check Plans and pricing for the full detail on quotas and cost.
First: the 5 essentials
Section titled “First: the 5 essentials”- Carlzon · customer service (Sonata). Answers tickets (Zendesk, Freshdesk, Intercom), drafts emails in your tone and triages by urgency, sentiment and category. Starts in draft mode.
- Carnegie · sales (Sonata, scales to Symphony for proposals). Qualifies and scores leads with your CRM, schedules sales activity, drafts proposals and follow-ups.
- Kotler · marketing (Sonata, Symphony for strategic copy). Posts (LinkedIn, X, Instagram), newsletters (Mailchimp, Brevo, ActiveCampaign), landing copy and editorial calendar.
- Graham · finance (Sonata, Symphony for analysis). Invoicing (Holded, Sage, Quaderno), bank reconciliation, KPIs (cash flow, margin, runway, DSO/DPO) and reporting. Human approval always required to issue invoices or payments.
- Maslow · HR. Onboarding, internal communications, document management and 1:1 evaluation. Human approval on salaries, contracts and terminations; strict confidentiality.
Pro: operation and control
Section titled “Pro: operation and control”- Deming · operations. Maps the operational flow, measures cycle time, spots bottlenecks and proposes PDCA experiments. Optimizes the process.
- Holmes · legal. Assisted reading of contracts (NDA, SaaS, partnerships, labour), detection of unusual clauses and regulatory alerts (GDPR, NIS2, AI Act). Doesn’t replace a lawyer.
- Rosling · data analytics. Dashboards (Metabase, Looker Studio, Superset), KPIs by department, reports with narrative and anomaly detection.
- Turing · IT and systems. Internal monitoring, maintenance scripts (backups, log rotation), access management (onboarding/offboarding, MFA, reset) and technical documentation.
- Juran · quality. Audits output correctness (automated QA, complaints Pareto, 5-whys, light ISO 9001 audit). Works in tandem with Deming.
Max: strategy and leadership
Section titled “Max: strategy and leadership”- Porter · strategy. Five forces analysis, competitive mapping, positioning recommendations and market tracking.
- Brunel · engineering. Drafts of technical specs (RFCs, ADRs), effort estimates and architecture review (C4).
- Moore · product. Collects feedback (Intercom, Canny), prioritizes (RICE/ICE/MoSCoW), maintains the roadmap and coordinates launches with Kotler and Bernays.
- Bernays · communication. Press releases, communication plan for milestones and crises, media relations. Human approval always required for official external communications.
- Schneier · cybersecurity (included in Max at no extra cost). Virtual CISO: password policies, OWASP Top 10, STRIDE threat modelling, incident runbooks and CVE searches against your stack. Doesn’t replace a pentester or generate exploits.
Additional agents: available from Max
Section titled “Additional agents: available from Max”Hired at €99/month + 15M STU each, on any plan from Max up. They expand the team with more specialized areas:
- Barnum · events. Action plan, communications to attendees, logistics (venues, catering, AV, speakers) and post-event follow-up.
- Curie · R&D. Technology watch (papers, patents), A/B experiment design, technical summaries and support for grant applications (CDTI, ENISA, NEOTEC).
- Shannon · technical support. Internal and external helpdesk, up-to-date knowledge base, triage, escalation to a human and reports on recurring tickets.
- Tracy · projects / PMO. Structures projects into milestones and tasks, assigns owners and deadlines, reminders and early delay detection. Integrates with Notion, ClickUp, Asana, Linear and Jira.
- Ohno · procurement. Supplier catalog with SLAs, budget comparison, orders with stock thresholds and spending audits.
An example of real delegation
Section titled “An example of real delegation”Imagine you write to Amadeus: “Prepare this month’s sales summary and notify clients with proposals pending signature.” Here’s what happens underneath:
- Amadeus breaks down the request: there’s a pipeline analysis part (sales) and a client communication part (sales + customer service).
- It delegates the summary to Carnegie (sales), who reads your CRM and reports the status of the proposals.
- It hands the notifications to Carnegie and Carlzon (customer service), who draft the emails in your corporate tone.
- The emails aren’t sent: they land as proposals in your approval inbox for your sign-off.
- Amadeus consolidates everything into a single response and delivers it to you along with the actions pending approval. The whole chain is logged in the audit log.
You gave one order; Amadeus moved three agents, respected your tone and left the sensitive actions waiting for your approval. That’s Shara’s work pattern for any request.
Everything that touches the real world goes through approval
Section titled “Everything that touches the real world goes through approval”Agents read your tools with total freedom, but any action with a real effect (sending an email, issuing an invoice, publishing a post, placing an order) is generated as a proposal and waits for your approval. It’s a design guarantee: no agent executes sensitive actions on its own, and whoever approves is always a person, never a bot. Read What Shara is for the full detail.
Don’t confuse agents that look alike
Section titled “Don’t confuse agents that look alike”- Turing vs. Holmes vs. Schneier: Turing is the sysadmin (access, backups, systems), Holmes covers the legal-contractual side (contracts, clauses, regulation) and Schneier covers technical security (policies, OWASP, incidents).
- Deming vs. Juran: Deming optimizes the process (cycle time, lean, flow); Juran audits output correctness (QA, ISO 9001, complaints Pareto). They work in tandem.
- Kotler vs. Bernays: Kotler is marketing (content, campaigns, acquisition); Bernays is communication (press, reputation, crisis).
- Carnegie vs. Moore: Carnegie sells (leads, proposals, closing); Moore does product (feedback, roadmap, prioritization).
Frequently asked questions
Section titled “Frequently asked questions”- Can I talk to a specific agent without going through Amadeus? If you’re an employee in a department, yes: you talk to the agent for your area. Coordination between agents is still handled by Amadeus.
- Do the agents talk to each other on their own? No. All coordination goes through Amadeus, with just enough context and without leaking data from one area to another.
- Can I deactivate an agent I don’t use? No need: you only consume STU when you use it. An inactive agent generates no cost.
- Can I change an agent’s name or tone? The name is fixed, but how it works and its tone are fully adjustable through its
IDENTITY.md. Read Agent identity. - Which model does each agent use? The platform decides by alias (Prelude, Sonata, Symphony, Concerto) based on complexity, time of day and quota. You never choose the model, and the real provider stays hidden.
Key catalog distinction: Turing is the sysadmin, Holmes covers the legal-contractual side and Schneier covers technical security. Continue with Agent identity to see how each one learns to sound like your company.