E-commerce
Aesop
Commerce as a piece of print editorial: serif typography, an apothecary palette and a rigid grid with extraordinarily generous margins. It sells cosmetics without a single lifestyle photograph, on composition and words alone.
EditorialSerifWhitespaceApothecary
aesop.com Desktop
Screenshots of the real site. Scroll inside each frame to go through it.
The feeling
An old apothecary: literate, sober, smelling of good paper.
Design system Extracted from the site
Colors
Background
#e5dfdc
Text
#333333
Accent
#fffef2
Surface
#fffef2
Border
#333333
Palette: #fffef2 #e5dfdc #333333 #252525 #f6f5e8
Typography
SuisseIntl Headlines
Scale 36px30px16px14px
Weights: 400
Spacing, borders and layout
- Spacing scale
- 4 · 8 · 12 · 16 px
- Base unit
- 4px
- Radii
- 50px · 2px
- Border
- 1px #333333
Third-party style reference. AIGiner is not affiliated with or sponsored by Aesop; the brand, design and content belong to their owners. Shown for illustrative purposes. Are you the owner and would rather we remove it? Write to us.
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