E-commerce
Oatly
Anti-design carried off with enormous discipline: hand-drawn lettering, long copy where nobody would put it, and a tone of voice that is half the design. It works because the grid and the colour underneath are perfectly controlled.
Anti-designHandwrittenVoiceColor
oatly.com Desktop
Screenshots of the real site. Scroll inside each frame to go through it.
The feeling
A milk carton that talks back: cheeky, handmade and funny.
Design system Extracted from the site
Colors
Background
#fffef6
Text
#000000
Accent
#fbcccc
Surface
#000000
Border
#000000
Palette: #fbcccc #fffef6 #000000 #98c5d3 #fdcf85
Typography
Margo Pro Regular Headlines
Scale 32px27px15px
Weights: 400 · 500 · 700
Spacing, borders and layout
- Spacing scale
- 8 · 12 · 16 · 20 · 24 · 32 px
- Base unit
- 4px
- Radii
- Pill
- Border
- 1px #000000
Third-party style reference. AIGiner is not affiliated with or sponsored by Oatly; the brand, design and content belong to their owners. Shown for illustrative purposes. Are you the owner and would rather we remove it? Write to us.
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