What it means that there's no fine print at AIGiner: no lock-in, no surprises and a closed price before we start
"No fine print" shows up in almost everything we write, and it's easy for it to sound like a closing line, one of those phrases people tack on at the end because it sounds good. For us it isn't: it's a concrete list of commitments that can be verified, not an empty promise. Here we break it down, point by point, so you can check it against what we actually do.
What we don't do
It's easier to explain a principle by what it excludes than by what it promises in the abstract. These are the concrete practices we avoid:
- We don't inflate the diagnosis. If your free audit concludes that AI adds little value in your case, we tell you with the same clarity as if it added a lot.
- We don't hide the price behind a sales call. Our plans are published, with what they include and what they don't.
- We don't lock you in with forced commitments. If something stops adding value for you, you can cancel it; we'd rather earn the renewal every month than force it with a contract.
- We don't sell what we can't sustain. If a service is in beta or has limits, we say so, as a beta with its limits, not as a finished product.
Why it costs us more
Being this direct has a real cost, and it's worth saying: some free audits end in "it's not worth doing anything for now", and that report costs us the same time as one that does turn into a project. Some sales fall through because we mention a limitation another company would have kept quiet about. We accept it because the alternative (always saying yes, promising more than can be delivered) builds a relationship that breaks the moment the first surprise invoice or missed deadline shows up.
We'd rather be a smaller company with clients who trust what we say than one that grows fast on promises we later have to walk back. It's a long-term bet, not a campaign slogan.
An example to make it concrete
Imagine an SME that asks us for an audit because it thinks it needs to automate its entire invoicing. When we review the process, we see the volume is so low that the actual savings don't justify the cost of building and maintaining the flow, at least for now. We tell them that plainly, with numbers, instead of selling them a project we could technically build but that wouldn't be in their interest. Months later, when their volume grows and the math changes, we're still the ones they call, because the first time we told them the truth even when it wasn't convenient for us.
That's the substance of "no fine print": it's not that there are no conditions, it's that whatever conditions exist are in plain sight, explained before anything gets signed, and don't change once you've already trusted us.
How it applies in each division
The principle doesn't change based on the project, but it shows up differently depending on which side of AIGiner you're talking about. In Solutions, it means every agent or automation is delivered with its scope in writing, what it does and what it doesn't, and with sensitive actions that always go through human approval. In Labs, it means every campaign or creative piece is approved before publishing, and that the rights to what's produced belong to the client from day one, with no recurring fees or conditions that appear after signing.
Why we write this down instead of just saying it on a call
A promise that only exists in a sales conversation is easy to forget or walk back later. That's why we'd rather leave it written down, on a public page, dated, so anyone can come back and read it a year from now and check whether we're still doing what we said. If we ever stop honoring it, let there be a record that we said it and didn't uphold it, instead of the promise fading into the memory of a meeting.
This is also a form of internal accountability. When a principle is written down and public, it doesn't depend on the mood of whoever's explaining it on a given call: it becomes a standard the whole team, in any division, has to respect the same way.
Check it for yourself with a free audit.