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Brand / Corporate

Polestar

A quiet, photography-led art direction where the product does the talking: large full-bleed shots, restrained headlines and an almost invisible interface that lets the image breathe. The hierarchy is built with photographic scale and space, not ornament.

MinimalEditorialFull-bleed photographyLuxury
polestar.com Desktop
Full screenshot of polestar.com on desktop
Full screenshot of polestar.com on mobile
Mobile

Screenshots of the real site. Scroll inside each frame to go through it.

The feeling

Scandinavian minimalism: quiet luxury, cool and precise.

Design system Extracted from the site

Colors

Background
#f0f0f0
Text
#000000
Accent
#000000
Surface
#3a3c3f
Palette: #000000 #f0f0f0 #3a3c3f #b1b3b3 #c8c9c7

Typography

Polestar Unica Headlines
Scale 30px16px

Weights: 400 · heading tracking -1.2px

Spacing, borders and layout

Spacing scale
4 · 8 · 12 · 16 · 20 px
Base unit
4px
Radii
50px
Border
1px

Third-party style reference. AIGiner is not affiliated with or sponsored by Polestar; the brand, design and content belong to their owners. Shown for illustrative purposes. Are you the owner and would rather we remove it? Write to us.

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